After launching goal tracking ond the platform last year, AdWords Express, the simplified ad platform designed for small business, is adding support around calls to a business with two types of call notifications.

Now, when a call received via a search add ends, the advertiser will get a notification on their phone to leave feedback about the relevancy of the call. The feedback prompt appears as a simple question that can be answered “yes,” “no” or “not sure”:

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The feedback will be delivered to Google, with the intention of improving targeting that will yield higher-quality calls over time.

The other new offering provides a solution for small business owners who are often juggling more than one thing at a time and wind up missing calls from potential customers. Now, a notification will pop up from the AdWords Express app alerting the advertiser that a call was missed. The business owner can simply hit “Call Back” to get back in touch with the caller.

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These features can be enabled by going into the AdWords Express app and opting in for Account Updates within Settings.

 

Article from: https://searchengineland.com/adwords-express-launches-notifications-calls-search-ads-291485